Guru Marketing

At Growth-Logic, it all begins with your sales and revenue. We offer relevant, highly informative programs to help any business enhance their revenue and gross margin, from our signature Creating Buyers™ -- programs that make programs that make prospects beg to be one of your customers, to our specialty programs that show non-sellers effective ways to detect when they have the information they need to advance sales opportunities.

Program Title
Guru Marketing

Program Sub-Title
How to Position Yourself (and/or your company) as a World-Class Expert

Program Description
Are you great at what you do? Do you take your skills for granted? World-class experts know what they do best and have the confidence to effectively project their expertise.

Guru Marketing Part One shows you how to identify and evaluate your skills, how your abilities can help you do things a little better and how to approach problems from a slightly different angle. As a participant, you’ll learn how to get the edge and turn the average business into a top performer. This program provides hands-on instruction on identifying niches that you can own as experts. Participants find out why owning a niche doesn’t limit a business’s practice, but instead ensures that it’s established and memorable, a necessary skill when attracting clients in our increasingly competitive, global market. The program also provides concrete advice on using public relations to bolster your company’s stature and build a fan base that provides ongoing references and referrals.

Guru Marketing Part Two helps participants identify their Personal Bullseye™, defining who they are, where they’re going and what they’re made of. You’ll explore in detail the concepts of cause, mission and vision, and ask yourself: What is ‘the other side of the river’, or the destination that you want to reach? Your answer to this is vital to ensure you embark on journeys that are worth taking. You’ll learn the importance of benchmarking and goal setting to help reach the ‘other side of the river’. Explore tag lines and monikers, and start branding your services using the successful new devices you’ve acquired.

	"Joel’s presentation was very valuable and inspired me to think about business in a completely different way." - Shin Lee, Covina, California

Participants Will Learn to:

• Understand Why You Should Become a Guru
• Create The Perfect Niche
• Use Public Relations Successfully
• Create a Fan Base
• Understand your Personal Bullseye™
• Create a Cause, Vision and Mission
• Mind Read and Prognosticate Prospects
• Predict Prospect Concerns
• Build a Radar Screen

Target Audience
Corporate Audiences and Sales Forces, Entrepreneurs, Small Business Owners, Distributors, Retailers, Independent Sales Professionals, Professional Services Providers, and Non-Profit Groups

Summary of Topics Covered
This program provides actual strategies and powerful action plans to help turn anyone with strong skills in any area into a well respected guru within their field. Being an expert translates into more sales in less time -- leading to more profit right now.

Special Features
This program is offered as either a small group workshop or large group conference.

Format and Duration
This program ranges from a one-hour keynote to a half-day seminar, delivered in full or in two parts.

Educational Materials Included
Keynotes and seminars include a handout master and complimentary three-month subscription to the Revenue Builder Club, Joel G. Block’s signature reinforcement program. This program is an excellent way to maintain audience enthusiasm and commitment. (A $99 Value Per Attendee). Post conference TeleSeminars, workbooks, audio programs, on-site panel participation and customized group training packages are also available.

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